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Journal article

The influence of color on the consumer's experience of beer

Abstract:

Visual appearance (e.g., color) cues set expectations regarding the likely taste and flavor properties of food and drink. These expectations may, in turn, anchor the subsequent tasting experience. In the present study, we examined the influence of the color of a beer on the consumer's experience. Dark and pale beers were evaluated both before and after tasting. Importantly, these beers were indistinguishable in terms of their taste/flavor when tasted without any visual cues. The results indic...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Version of record

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Publisher copy:
10.3389/fpsyg.2017.02205

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Institution:
University of Oxford
Division:
Medical Sciences Division
Department:
Experimental Psychology
Oxford college:
Somerville College
Role:
Author
ORCID:
0000-0003-2111-072X
Publisher:
Frontiers Media Publisher's website
Journal:
Frontiers in Psychology Journal website
Volume:
8
Issue:
2205
Publication date:
2017-12-19
Acceptance date:
2017-12-04
DOI:
EISSN:
1664-1078
Pubs id:
pubs:813726
URN:
uri:081c13e4-6713-49a6-8acf-3782b68810e5
UUID:
uuid:081c13e4-6713-49a6-8acf-3782b68810e5
Local pid:
pubs:813726

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