Journal article icon

Journal article

Paying for prominence.

Abstract:

We investigate how firms can become ‘prominent’ and thereby influence the order in which consumers consider options. First, firms can affect sales efforts by means of commission payments, in which case the salesman steers consumers towards expensive products. Second, sellers can advertise prices on a price comparison website, so that consumers investigate the suitability of products in order of increasing price. Here, prices are lower when search costs are higher. Finally, consumers might fir...

Expand abstract

Actions


Access Document


Authors


Publisher:
Blackwell Publishing
Journal:
Economic Journal
Volume:
121
Issue:
556
Publication date:
2011-01-01
DOI:
ISSN:
0013-0133
Language:
English
UUID:
uuid:06ef8a41-ae53-4369-9356-3551420825c5
Local pid:
oai:economics.ouls.ox.ac.uk:15234
Deposit date:
2011-11-17

Terms of use


Views and Downloads






If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP