Journal article
Paying for prominence.
- Abstract:
-
We investigate how firms can become ‘prominent’ and thereby influence the order in which consumers consider options. First, firms can affect sales efforts by means of commission payments, in which case the salesman steers consumers towards expensive products. Second, sellers can advertise prices on a price comparison website, so that consumers investigate the suitability of products in order of increasing price. Here, prices are lower when search costs are higher. Finally, consumers might fir...
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- Publisher copy:
- 10.1111/j.1468-0297.2011.02469.x
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Authors
Bibliographic Details
- Publisher:
- Blackwell Publishing
- Journal:
- Economic Journal
- Volume:
- 121
- Issue:
- 556
- Publication date:
- 2011-01-01
- DOI:
- ISSN:
-
0013-0133
Item Description
- Language:
- English
- UUID:
-
uuid:06ef8a41-ae53-4369-9356-3551420825c5
- Local pid:
- oai:economics.ouls.ox.ac.uk:15234
- Deposit date:
- 2011-11-17
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Terms of use
- Copyright date:
- 2011
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