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Group consensus in social influence: type of consensus information as a moderator of majority and minority influence.

Abstract:

Three experiments investigated the effect of consensus information on majority and minority influence. Experiment 1 examined the effect of consensus expressed by descriptive adjectives (large vs. small) on social influence. A large source resulted in more influence than a small source, irrespective of source status (majority vs. minority). Experiment 2 showed that large sources affected attitudes heuristically, whereas only a small minority instigated systematic processing of the message. Exp...

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Publication status:
Published

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Publisher copy:
10.1177/0146167205277807

Authors


Journal:
Personality and social psychology bulletin
Volume:
31
Issue:
9
Pages:
1163-1174
Publication date:
2005-09-01
DOI:
EISSN:
1552-7433
ISSN:
0146-1672
Source identifiers:
29736
Language:
English
Keywords:
Pubs id:
pubs:29736
UUID:
uuid:065d09c5-a9bf-4601-9ef0-3716947f5d02
Local pid:
pubs:29736
Deposit date:
2012-12-19

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