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Integration and search engine bias

Abstract:

We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads—even without integration. Integration can (but need not) lead to own-content bias. It can also benefit consumers by reducing the nuisance costs due to excessive advertising. Advertisers are more likely...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Author's Original

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Publisher copy:
10.1111/1756-2171.12063

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Institution:
University of Oxford
Oxford college:
Nuffield College
Department:
Social Sciences Division - Economics
More by this author
Institution:
University of Oxford
Oxford college:
Nuffield College
Department:
Social Sciences Division - Oxford Internet Institute
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Funding agency for:
Alexandre De Cornière
Publisher:
John Wiley & Sons, Inc. Publisher's website
Journal:
RAND Journal of Economics Journal website
Volume:
45
Issue:
3
Pages:
576–597
Series:
Department of Economics Discussion Paper Series
DOI:
EISSN:
1756-2171
ISSN:
0741-6261
URN:
uuid:0546fda0-b12f-499d-b2d8-d2d4dce5bda7
Local pid:
ora:8412

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