Journal article
Cross-cultural differences in crossmodal correspondences between basic tastes and visual features.
- Abstract:
-
We report a cross-cultural study designed to investigate crossmodal correspondences between a variety of visual features (11 colors, 15 shapes, and 2 textures) and the five basic taste terms (bitter, salty, sour, sweet, and umami). A total of 452 participants from China, India, Malaysia, and the USA viewed color patches, shapes, and textures online and had to choose the taste term that best matched the image and then rate their confidence in their choice. Across the four groups of participant...
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Bibliographic Details
- Journal:
- Frontiers in psychology
- Volume:
- 5
- Pages:
- 1365
- Publication date:
- 2014-01-01
- DOI:
- EISSN:
-
1664-1078
- Source identifiers:
-
502177
Item Description
- Language:
- English
- Keywords:
- Pubs id:
-
pubs:502177
- UUID:
-
uuid:03523b01-2d03-4d41-9d71-9bb85905dbe4
- Local pid:
- pubs:502177
- Deposit date:
- 2015-01-08
Terms of use
- Copyright date:
- 2014
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