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Journal article

Cross-cultural differences in crossmodal correspondences between basic tastes and visual features.

Abstract:

We report a cross-cultural study designed to investigate crossmodal correspondences between a variety of visual features (11 colors, 15 shapes, and 2 textures) and the five basic taste terms (bitter, salty, sour, sweet, and umami). A total of 452 participants from China, India, Malaysia, and the USA viewed color patches, shapes, and textures online and had to choose the taste term that best matched the image and then rate their confidence in their choice. Across the four groups of participant...

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Publisher copy:
10.3389/fpsyg.2014.01365

Authors


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Journal:
Frontiers in psychology
Volume:
5
Pages:
1365
Publication date:
2014-01-01
DOI:
EISSN:
1664-1078
Source identifiers:
502177
Language:
English
Keywords:
Pubs id:
pubs:502177
UUID:
uuid:03523b01-2d03-4d41-9d71-9bb85905dbe4
Local pid:
pubs:502177
Deposit date:
2015-01-08

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