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What if scale breaks community? Rebooting audience engagement when journalism is under fire

Abstract:: This report focuses on how digital-born news media navigate audience engagement in the context of both rapid developments in a digital media environment and significant political pressure, including the ‘weaponisation’ of social media to target and harass independent news organisations and individual journalists, along with their audiences.
It is based on a detailed study of three news organisations in the process of actively redefining audience engagement. They are Rappler (the Philippines); Daily Maverick (South Africa); and The Quint (India) – all commercial news organisations of the Global South, whose public interest journalism has been recognised with top international industry awards.
We find that, in response to the risks associated with various forms of what we’re calling ‘platform capture’, these news organisations are evolving, and are increasingly focused on forging deeper, narrower, and stronger relationships with audiences.

Publication status:: Published

Peer review status:: Reviewed (other)

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APA Style

Posetti, J., Simon, F., & Shabbir, N. (2019). What if scale breaks community? Rebooting audience engagement when journalism is under fire. Reuters Institute for the Study of Journalism.

MLA Style

Posetti, J., et al. What If Scale Breaks Community? Rebooting Audience Engagement When Journalism Is under Fire. Reuters Institute for the Study of Journalism, 2019.

Chicago Style

Posetti, J, F Simon, and N Shabbir. 2019. “What If Scale Breaks Community? Rebooting Audience Engagement When Journalism Is under Fire.” Reuters Institute for the Study of Journalism.
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Files:: Posetti_e_al_2019_What_if_scale.pdf

(Preview, Version of record, pdf, 3.0MB, Terms of use)

Publisher copy:: 10.60625/risj-6kdf-2879

Authors

+ Posetti, J More by this author

Institution:: University of Oxford
Division:: SSD
Department:: Politics & Int Relations
Sub department:: Reuters Institute for the Study of Journalism
Role:: Author

+ Simon, F More by this author

Institution:: University of Oxford
Division:: SSD
Department:: Oxford Internet Institute
Oxford college:: Balliol College
Role:: Author
ORCID:: 0000-0002-0371-4653

+ Shabbir, N More by this author

Institution:: University of Oxford
Division:: SSD
Department:: Politics & Int Relations
Sub department:: Reuters Institute for the Study of Journalism
Role:: Author

Publisher:: Reuters Institute for the Study of Journalism
Place of publication:: Oxford
Publication date:: 2019-10-24
DOI:: 10.60625/risj-6kdf-2879
ISBN:: 9781907384684

Language:: English
Pubs id:: pubs:1070064
UUID:: uuid:03124673-d85f-47c9-9245-6b847cbc0d45
Local pid:: pubs:1070064
Source identifiers:: 1070064
Deposit date:: 2019-11-05

Terms of use

Copyright holder:: Reuters Institute for the Study of Journalism
Copyright date:: 2019
Rights statement:: Published by the Reuters Institute for the Study of Journalism with the support of the Facebook Journalism Project. This report can be reproduced under the Creative Commons licence CC BY.

Licence:: CC Attribution (CC BY)

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