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Total quality management in leading fast-moving consumer goods companies

Abstract:

Describes the origins and development of TQM programmes in seven fast-moving consumer goods organizations in the UK and reports on the results of a comparative study identifying methods and techniques used, and the impact of change on performance; eschews the survey approach and relies on single site interviews of people at all levels. Finds in each case that the motivation for embarking on TQM was the arrival of a single individual in a particular post and that, while all had used consultant...

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Authors


Roy Westbrook More by this author
Patrick Barwise More by this author
Publication date:
1995-09-05
URN:
uuid:025acbf8-a6df-4ed2-a986-84baa4cbd9b4
Local pid:
oai:eureka.sbs.ox.ac.uk:1837

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