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Journal article

Assessing the influence of the coffee cup on the multisensory tasting experience

Abstract:
This review summarizes the latest evidence concerning the impact of the colour, shape, texture, weight, and other material properties of the drinking receptacle on the perception of coffee. The colour of the cup, for instance, has been shown to prime notions of sweetness (e.g., pink cup) or acidity (e.g., yellow or green cup) that may carry over to influence the tasting experience. Meanwhile, the shape and surface feel of the drinking vessel have also been shown to exert a profound influence over the perceived aroma/taste of coffee. Given that the various sensory attributes of the drinking vessel can exert such a striking influence over the drinking experience, the challenge, moving forward, is to optimize the design of the receptacle in order to enhance the multisensory tasting experience for the consumer. Given that different styles/varieties of specialty coffee have different dominant/desirable qualities (e.g., acidity/sweetness), in the future, the design of coffee cups may need to be customized for different coffee drinking experiences (e.g., origin or roast), much as seen in the world of fine wine (with different glasses for different grape varieties).
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1016/j.foodqual.2019.03.005

Authors

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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Oxford college:
Somerville College
Role:
Author
ORCID:
0000-0003-2111-072X


Publisher:
Elsevier
Journal:
Food Quality and Preference More from this journal
Volume:
75
Issue:
July 2019
Pages:
239-248
Publication date:
2019-03-13
Acceptance date:
2019-03-12
DOI:
ISSN:
0950-3293


Language:
English
Keywords:
Pubs id:
pubs:981404
UUID:
uuid:fa9e5c06-8fba-4709-8417-25092456639c
Local pid:
pubs:981404
Source identifiers:
981404
Deposit date:
2019-03-12
ARK identifier:

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