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Journal article

Airplane noise and the taste of umami

Abstract:
Have you ever noticed how many people ask for a Bloody Mary or tomato juice from the drinks trolley on airplanes? The air stewards have, and when you ask the people who order, they will tell you that they rarely order such a drink at any other time. Could it be that umami-rich tomato provides one of the only basic tastes that is relatively unaffected by the loud background noise that one is exposed to while in flight? That is the research suggestion, or hypothesis, outlined in this opinion piece. Should such a claim be validated by future research, the potential application for airline catering could be huge.
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1186/2044-7248-3-2

Authors

More by this author
Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author


Publisher:
BioMed Central
Journal:
Flavour More from this journal
Volume:
3
Issue:
2
Pages:
4
Publication date:
2014-02-20
Acceptance date:
2014-01-22
DOI:
ISSN:
2044-7248


Keywords:
Pubs id:
pubs:642317
UUID:
uuid:e3249209-8ee3-4e37-8947-e3d9ec56263d
Local pid:
pubs:642317
Deposit date:
2016-09-12
ARK identifier:

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