Journal article
Cognitive influence on the evaluation of wine: the impact and assessment of price
- Abstract:
- Price is one of the most important product-extrinsic factors influencing the consumers’ response to, and presumably experience of, wine. This is ironic inasmuch as the research tends to highlight either no, or else even a slightly negative relationship between price and liking in typical consumers when they taste wines blind. Nevertheless, providing price information, especially when it is high leads to enhanced taste ratings, especially for low to mid-priced wines. Similarly, bottle and label information (that makes a wine look cheaper or more expensive) has also been shown to influence the evaluation of wine by regular consumers (i.e., non-experts). Indeed, product-extrinsic information often appears to outweigh the product-intrinsic sensory attributes of wine in people’s hedonic (in not necessarily in their sensory-discriminative) ratings. Such findings therefore highlight the importance of cognitive as compared to direct sensory cues in the evaluation of wine. This narrative historical review critically reviews and evaluates the published experimental literature that has examined the impact of price on wine ratings.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
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(Preview, Version of record, pdf, 548.3KB, Terms of use)
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- Publisher copy:
- 10.1016/j.foodres.2024.114411
Authors
- Publisher:
- Elsevier
- Journal:
- Food Research International More from this journal
- Volume:
- 187
- Article number:
- 114411
- Publication date:
- 2024-04-22
- Acceptance date:
- 2024-04-20
- DOI:
- EISSN:
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1873-7145
- ISSN:
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0963-9969
- Language:
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English
- Keywords:
- Pubs id:
-
1992169
- Local pid:
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pubs:1992169
- Deposit date:
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2024-05-03
- ARK identifier:
Terms of use
- Copyright holder:
- Charles Spence
- Copyright date:
- 2024
- Rights statement:
- © 2024 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
- Licence:
- CC Attribution (CC BY)
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