Beverage perception and consumption: The influence of the container on the perception of the contents

Journal article

Abstract:: Drinking, unlike eating, always involves direct contact with the container in which a drink happens to be held. In our everyday lives, we typically consume beverages from glasses, cups, mugs, cans, bottles, and via straws. In this article, we consider the impact that the physical and sensory properties of a drink's container can have on people's perception of the contents. We investigate what happens to the perception of a beverage when the appropriateness of the container (to the contents) is varied. Furthermore, we also review the latest evidence showing that people's consumption behaviours can be influenced by the shape of the cup or glass. The vessel in which a drink is consumed has been shown to affect everything from a consumer's hedonic response to the beverage through to how refreshing they find it. Taken together, then, the available evidence currently supports the view that the vessels from which we drink exert a far greater influence over our perception of the sensory and hedonic qualities of the contents, and on our consumption behaviours, than is often realized. Finally, some of the current marketing opportunities in the area of branded and sensorially enhanced glassware are highlighted. © 2014 Elsevier Ltd.

Language:: English
Keywords:: Hedonic

Container

Crossmodal

Sensation transference

Taste

Flavour
Pubs id:: pubs:480681
UUID:: uuid:86489a58-c711-4c4d-a3c6-7e8a6ed7efd7
Local pid:: pubs:480681
Source identifiers:: 480681
Deposit date:: 2014-08-22
ARK identifier:: ark:/29072/ora_86489a58c7114c4da3c67e8a6ed7efd7

Licence:: Terms and Conditions of Use for Oxford University Research Archive

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