Journal article
Assessing crossmodal correspondences in exotic fruit juices: The case of shape and sound symbolism
- Abstract:
- We report a series of experiments designed to investigate shape and sound symbolism, or what is sometimes referred to as crossmodal correspondences, in a range of commercial fruit pulps/juices. In the experiments reported here, British and Colombian participants tasted a number of fruit juices (including pineapple, lulo, guanabana, passion fruit, mango and feijoa) before filling in a series of pencil-and-paper line scales. The results revealed that those juices that were considered sweet and low in sourness were consistently matched with rounder shapes and speech sounds, sounds with a lower pitched, and were generally liked more. Meanwhile, those juices that were rated as tasting sour were consistently matched with angular shapes, sharper speech sounds, sounds with a higher pitch, and were liked less. These results have a number of potentially important implications for the packaging and labeling of fruit juices, especially in those countries where the fruit juices may currently be unfamiliar to consumers. © 2012 Elsevier Ltd.
- Publication status:
- Published
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- Publisher copy:
- 10.1016/j.foodqual.2012.10.004
Authors
- Journal:
- FOOD QUALITY AND PREFERENCE More from this journal
- Volume:
- 28
- Issue:
- 1
- Pages:
- 361-369
- Publication date:
- 2013-04-01
- DOI:
- ISSN:
-
0950-3293
- Keywords:
- Pubs id:
-
pubs:395593
- UUID:
-
uuid:779e631a-39c2-4b8d-9205-0c5949dfcb6e
- Local pid:
-
pubs:395593
- Source identifiers:
-
395593
- Deposit date:
-
2013-11-17
- ARK identifier:
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- Copyright date:
- 2013
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