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Journal article

Shopping malls, platforms and consumer search

Abstract:
We consider a model of a market for differentiated goods in which firms are located in marketplaces e.g., shopping malls or platforms. There are search frictions between marketplaces, but not within. Marketplaces differ in size. We show that an equilibrium in which consumers start their search at the largest marketplace and continue in the descending order of size, always exists. Despite charging lower prices, firms in larger marketplaces earn higher profits. Under free entry, all firms cluster in one marketplace provided that search frictions are large enough. If a marketplace determines the price of entry, then the equilibrium marketplace size is a single-peaked function of search costs and is decreasing for most of the search cost range.
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1016/j.ijindorg.2018.02.004

Authors

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Institution:
University of Oxford
Division:
SSD
Department:
Economics
Oxford college:
Lincoln College
Role:
Author


Publisher:
Elsevier
Journal:
International Journal of Industrial Organization More from this journal
Volume:
58
Pages:
183-213
Publication date:
2018-02-27
Acceptance date:
2018-02-12
DOI:
EISSN:
1873-7986
ISSN:
0167-7187


Language:
English
Keywords:
Pubs id:
pubs:827401
UUID:
uuid:48b09887-3a7d-4d20-bf57-848d26156888
Local pid:
pubs:827401
Source identifiers:
827401
Deposit date:
2018-03-02
ARK identifier:

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