Journal article
When and why do users trust AI in the kitchen? A hybrid modelling approach to the adoption of AI-assisted cooking
- Abstract:
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This study explores how users perceive AI in various culinary scenarios. Using a hybrid model, we examined how perceived AI accuracy, general attitudes toward AI, and AI anxiety shape trust in AI cooking applications, and how this trust influences adoption intentions. Data from 380 UK participants revealed two groups: a small segment of Engagers, open to AI-assisted cooking, and a larger group of Avoiders. Trust was positively influenced by perceived accuracy and general attitudes, and negatively by AI anxiety. Trust, in turn, was key to distinguishing Engagers from Avoiders. However, adoption was highly context-dependent: AI was more accepted in practical tasks, such as using leftovers, but less so in socially meaningful settings such as dinner parties. Demographically, younger, educated individuals were more receptive. These findings highlight both opportunities and barriers for AI in the kitchen, offering insights into consumer trust and the nuanced dynamics of AI adoption in food contexts.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
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(Preview, Version of record, pdf, 1.7MB, Terms of use)
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- Publisher copy:
- 10.1080/10447318.2025.2505154
Authors
- Publisher:
- Taylor & Francis
- Journal:
- International Journal of Human-Computer Interaction More from this journal
- Volume:
- 42
- Issue:
- 1
- Pages:
- 131-143
- Publication date:
- 2025-05-26
- Acceptance date:
- 2025-05-07
- DOI:
- EISSN:
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1532-7590
- ISSN:
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1044-7318
- Language:
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English
- Keywords:
- Pubs id:
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2126117
- Local pid:
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pubs:2126117
- Deposit date:
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2025-05-26
- ARK identifier:
Terms of use
- Copyright holder:
- Califano et al.
- Copyright date:
- 2025
- Rights statement:
- © 2025 The Author(s). Published with license by Taylor & Francis Group, LLC. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon inany way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
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