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Thesis

Clouds on the horizon: identifying global priorities for conservation marketing and planning the conservation of the Sunda clouded leopard on Borneo

Abstract:

Conservation effort and action is limited by resources. In response previous authors have sought to identify priorities for conservation and it has become clear that making decisions about conservation priorities necessitates encompassing the fields of human behaviour and psychology, politics, economics and fundamental ecology. In this thesis I bring together two novel strands of research in this arena, 'conservation marketing' and the identification of priority locations for conservation...

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Role:
Supervisor
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Grant:
Kaplan Scholarship
Funding agency for:
Ewan Macdonald
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
University of Oxford
Language:
English

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