Quit and Win contests for smoking cessation.
BACKGROUND: Quit and Win contests were developed in the 1980s by the Minnesota Heart Health Program, and have been widely used since then as a population-based smoking cessation intervention at local, national and international level. Since 1994 an international contest has been held every two years in as many as 80 countries (2002). OBJECTIVES: To determine whether quit and win contests can deliver higher long-term quit rates than baseline community quit rates.To assess the impact of such pr...Expand abstract
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