- Abstract:
-
The study sought to identify and explore the opinions, beliefs and views of members of the public regarding the use of media interventions for the delivery of health-care messages. It used a draft back pain campaign looking at the level of credibility, acceptability and trust in the authority of these messages. Sixty-eight members of the public participated in the study. A qualitative study design was used with semi-structured focus groups and a sampling frame including gender, age, socio-eco...
Expand abstract - Publication status:
- Published
- Publisher copy:
- 10.1016/j.math.2006.07.010
-
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- Journal:
- Manual therapy
- Volume:
- 12
- Issue:
- 4
- Pages:
- 335-341
- Publication date:
- 2007-11-05
- DOI:
- EISSN:
-
1532-2769
- ISSN:
-
1356-689X
- URN:
-
uuid:fd404420-61c4-42af-ad7f-de1848d06422
- Source identifiers:
-
107398
- Local pid:
- pubs:107398
- Language:
- English
- Keywords:
- Copyright date:
- 2007
Journal article
The development and use of mass media interventions for health-care messages about back pain: what do members of the public think?
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