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The development and use of mass media interventions for health-care messages about back pain: what do members of the public think?

Abstract:

The study sought to identify and explore the opinions, beliefs and views of members of the public regarding the use of media interventions for the delivery of health-care messages. It used a draft back pain campaign looking at the level of credibility, acceptability and trust in the authority of these messages. Sixty-eight members of the public participated in the study. A qualitative study design was used with semi-structured focus groups and a sampling frame including gender, age, socio-eco...

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Publication status:
Published

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Publisher copy:
10.1016/j.math.2006.07.010

Authors


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Institution:
University of Oxford
Department:
Oxford, MSD, NDORMS
Minns Lowe, CJ More by this author
Journal:
Manual therapy
Volume:
12
Issue:
4
Pages:
335-341
Publication date:
2007-11-05
DOI:
EISSN:
1532-2769
ISSN:
1356-689X
URN:
uuid:fd404420-61c4-42af-ad7f-de1848d06422
Source identifiers:
107398
Local pid:
pubs:107398

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