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Journal article : Review

Commercializing sonic seasoning in multisensory offline experiential events and online tasting experiences

Abstract:

The term “sonic seasoning” refers to the deliberate pairing of sound/music with taste/flavour in order to enhance, or modify, the multisensory tasting experience. Although the recognition that people experience a multitude of crossmodal correspondences between stimuli in the auditory and chemical senses originally emerged from the psychophysics laboratory, the last decade has seen an explosion of interest in the use and application of sonic seasoning research findings, in a range of multisens...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.3389/fpsyg.2021.740354

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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Oxford college:
Somerville College
Role:
Author
ORCID:
0000-0003-2111-072X
Publisher:
Frontiers Media
Journal:
Frontiers in Psychology More from this journal
Volume:
12
Article number:
740354
Publication date:
2021-09-30
Acceptance date:
2021-08-26
DOI:
EISSN:
1664-1078
Pmid:
34659056
Language:
English
Keywords:
Subtype:
Review
Pubs id:
1205999
Local pid:
pubs:1205999
Deposit date:
2022-02-02

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