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Making information on CSR scores salient: A randomized field experiment

Abstract:

We locate a giant ‘school report‐like’ scorecard poster with domain‐specific social and environmental responsibility scores of the ten leading world food companies, measured by the Oxfam ‘Behind the Brands’ world campaign, at the entrance of selected supermarkets. We test the impact of these scores on consumers’ choices by means of a randomized field experiment. Our findings show that the Oxfam ranking matters since the treatment has a positive and significant effect on the market share of th...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1111/obes.12301

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Institution:
University of Oxford
Department:
Nuffield Dept of Population Health
Sub department:
Population Health
Department:
Oxford, MSD, NDPH
Role:
Author
ORCID:
0000-0002-5754-3079
Publisher:
Wiley
Journal:
Oxford Bulletin of Economics and Statistics More from this journal
Volume:
81
Issue:
6
Pages:
1193-1213
Publication date:
2019-02-26
Acceptance date:
2019-01-16
DOI:
ISSN:
0305-9049
Language:
English
Keywords:
Pubs id:
pubs:977000
UUID:
uuid:f783a20a-867e-4c63-b36a-ab765c6bd476
Local pid:
pubs:977000
Source identifiers:
977000
Deposit date:
2019-03-04

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