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Wine and music (III): so what if music influences the taste of the wine?

Abstract:

A growing body of evidence, both anecdotal and scientifically rigorous, now points to the fact that what people taste when evaluating a wine, not to mention how much they enjoy the experience, can be influenced by the specifics of any music that happens to be playing at the same time. The question that we wish to address here is ‘So what?’ Why should anyone care that music (or, for that matter, specially composed soundscapes) exert(s) a crossmodal influence over the wine-tasting experience? ‘...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Publisher's version

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Publisher copy:
10.1186/s13411-015-0046-9

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Department:
Oxford, MSD, Experimental Psychology
Arts and Humanities Research Council (GB) More from this funder
Publisher:
BioMed Central Publisher's website
Journal:
Flavour
Volume:
4
Issue:
36
Pages:
15
Publication date:
2015-12-24
Acceptance date:
2015-12-15
DOI:
ISSN:
2044-7248
Pubs id:
pubs:642288
URN:
uri:f5f23b58-0d79-4711-a9d1-4ea31da788fb
UUID:
uuid:f5f23b58-0d79-4711-a9d1-4ea31da788fb
Local pid:
pubs:642288
Keywords:

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