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Journal article

Attention and saliency on the internet: Evidence from an online recommendation system

Abstract:

Using high-frequency product-level data from an online retail store, we examine whether consumer choices on the internet are consistent with models of limited attention. We test whether consumers are more likely to buy products that receive a saliency shock when they are recommended by new products. We find a sharp and robust 6% increase in the aggregate sales of existing products after they are recommended by a new product. We also establish that the spillover effects of saliency on products...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1016/j.jebo.2019.04.010

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Institution:
University of Oxford
Department:
International Development
Oxford college:
Pembroke College
Role:
Author
Publisher:
Elsevier
Journal:
Journal of Economic Behavior and Organization More from this journal
Volume:
161
Pages:
216-242
Publication date:
2019-04-17
Acceptance date:
2019-04-12
DOI:
ISSN:
0167-2681
Language:
English
Keywords:
Pubs id:
pubs:996546
UUID:
uuid:f362171c-e712-4c1b-a14b-2f3b88d2488d
Local pid:
pubs:996546
Source identifiers:
996546
Deposit date:
2019-05-07

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