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Journal article

Party competition and emotive rhetoric

Abstract:

When do parties use emotive rhetoric to appeal to voters? In this article, we argue that politicians are more likely to employ positive affect (valence) in their rhetoric to appeal to voters when parties are not ideologically distinct and when there is uncertainty about public preferences. To test these propositions, our article uses well-established psycholinguistic affect dictionaries to generate scores from three time series of political text: British party manifestos (1900-2015) and annua...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted Manuscript

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Publisher copy:
10.1177/0010414018797942

Authors


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Institution:
University of Oxford
Division:
Social Sciences Division
Department:
Politics & Int Relations
Whitefield, S More by this author
Publisher:
SAGE Publications Publisher's website
Journal:
Comparative Political Studies Journal website
Volume:
52
Issue:
6
Pages:
811-837
Publication date:
2018-09-30
Acceptance date:
2018-01-08
DOI:
EISSN:
1552-3829
ISSN:
0010-4140
Pubs id:
pubs:823073
URN:
uri:f2b93652-1a22-49f5-a5b1-41abd14cc479
UUID:
uuid:f2b93652-1a22-49f5-a5b1-41abd14cc479
Local pid:
pubs:823073

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