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Journal article

Party competition and emotive rhetoric

Abstract:

When do parties use emotive rhetoric to appeal to voters? In this article, we argue that politicians are more likely to employ positive affect (valence) in their rhetoric to appeal to voters when parties are not ideologically distinct and when there is uncertainty about public preferences. To test these propositions, our article uses well-established psycholinguistic affect dictionaries to generate scores from three time series of political text: British party manifestos (1900-2015) and annua...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1177/0010414018797942

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Institution:
University of Oxford
Division:
SSD
Department:
Politics & Int Relations
Role:
Author
Publisher:
SAGE Publications
Journal:
Comparative Political Studies More from this journal
Volume:
52
Issue:
6
Pages:
811-837
Publication date:
2018-09-30
Acceptance date:
2018-01-08
DOI:
EISSN:
1552-3829
ISSN:
0010-4140
Keywords:
Pubs id:
pubs:823073
UUID:
uuid:f2b93652-1a22-49f5-a5b1-41abd14cc479
Local pid:
pubs:823073
Source identifiers:
823073
Deposit date:
2018-02-07

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