Journal article
Dark vs. light drinks: the influence of visual appearance on the consumer’s experience of beer
- Abstract:
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We report evidence concerning how the visual appearance of a drink (dark vs. light pale/amber beer) can influence the consumer’s tasting experience. Two experiments were designed to study the effect of visual appearance on people’s hedonic and sensory judgments of beer. Importantly, the beers were indistinguishable in terms of their flavor when tasted in the absence of visual cues.
Participants rated the same beer (pale or dark, depending in which group they were assigned) und...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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Access Document
- Files:
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(Preview, Accepted manuscript, pdf, 698.6KB, Terms of use)
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- Publisher copy:
- 10.1016/j.foodqual.2019.01.001
Authors
Bibliographic Details
- Publisher:
- Elsevier
- Journal:
- Food Quality and Preference More from this journal
- Volume:
- 74
- Pages:
- 21-29
- Publication date:
- 2019-01-02
- Acceptance date:
- 2019-01-01
- DOI:
- ISSN:
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0950-3293
Item Description
- Keywords:
- Pubs id:
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pubs:955370
- UUID:
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uuid:f00e4f3f-1f19-42ff-984e-cc6df8a83e7b
- Local pid:
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pubs:955370
- Source identifiers:
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955370
- Deposit date:
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2019-01-02
Terms of use
- Copyright holder:
- Elsevier Ltd
- Copyright date:
- 2019
- Notes:
- © 2019 Elsevier Ltd. All rights reserved. This is the accepted manuscript version of the article. The final version is available online from Elsevier at: https://doi.org/10.1016/j.foodqual.2019.01.001
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