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The bipolarity of attitudes: unfolding the implications of ambivalence

Abstract:

Recently, some attitude researchers have argued that the traditional bipolar model of attitudes should be replaced, claiming that a bivariate model is superior in several ways, foremost of which is its ability to account for ambivalent attitudes. This study argues that ambivalence is not at odds with bipolarity per se, but rather the conventional view of bipolarity, and that the psychometric evidence supporting a bivariate interpretation has been flawed. To demonstrate this, a scale developed...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted Manuscript

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Publisher copy:
10.1177/0146621618762741

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Institution:
University of Oxford
Division:
Social Sciences Division
Department:
Education
Publisher:
SAGE Publications Publisher's website
Journal:
Applied Psychological Measurement Journal website
Volume:
43
Issue:
3
Pages:
211-225
Publication date:
2018-03-26
Acceptance date:
2018-03-26
DOI:
EISSN:
1552-3497
ISSN:
0146-6216
Pubs id:
pubs:831763
URN:
uri:ebc379fc-b875-43ee-83ec-36a74b361a60
UUID:
uuid:ebc379fc-b875-43ee-83ec-36a74b361a60
Local pid:
pubs:831763

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