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Are meat options preferred to comparable vegetarian options? An experimental study

Abstract:
Objective Reducing meat consumption would have substantial benefits both in terms of health and environmental impact, but meat options may be more attractive to customers than meat-free options. This study tested this by presenting UK adults (n = 540) with a series of pictures showing two meal options and asking them to select which they would prefer to eat right now. They completed this task for every possible pair from a pool of six comparator meat-based options and six tar... Expand abstract
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1186/s13104-021-05451-9

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Institution:
University of Oxford
Division:
MSD
Department:
Primary Care Health Sciences
Role:
Author
ORCID:
0000-0002-6558-388X
Publisher:
BioMed Central
Journal:
BMC Research Notes More from this journal
Volume:
14
Issue:
1
Article number:
37
Publication date:
2021-01-26
Acceptance date:
2021-01-12
DOI:
EISSN:
1756-0500
Pmid:
33499902
Language:
English
Keywords:
Pubs id:
1160126
Local pid:
pubs:1160126
Deposit date:
2021-12-10

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