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Journal article

Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content

Abstract:

We report a series of three experiments designed to highlight the reliable crossmodal correspondences that exist between the cocoa content of various commercially-available chocolate products and both visually-presented shapes and nonsense words. The chocolates tested in this study included three kinds of Lindt chocolate and a milk chocolate truffle ('Koko' brand from Cadbury). Participants were given paper-based line scales, anchored at either end with either a nonsense word or simple outlin...

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Publication status:
Published

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Journal:
FOOD QUALITY AND PREFERENCE More from this journal
Volume:
22
Issue:
6
Pages:
567-572
Publication date:
2011-09-01
DOI:
ISSN:
0950-3293
Language:
English
Keywords:
Pubs id:
pubs:164228
UUID:
uuid:e7aaf9ca-d6b2-4d73-a8fc-498613045437
Local pid:
pubs:164228
Source identifiers:
164228
Deposit date:
2012-12-19

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