Systematic and heuristic processing of majority and minority-endorsed messages: the effects of varying outcome relevance and levels of orientation on attitude and message processing.

Journal article

Two experiments investigated the conditions under which majority and minority sources instigate systematic processing of their messages. Both experiments crossed source status (majority vs. minority) with message quality (strong vs. weak arguments). In each experiment, message elaboration was manipulated by varying either motivational (outcome relevance, Experiment 1) or cognitive (orientating tasks, Experiment 2) factors. The results showed that when either motivational or cognitive factors ...

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Authors: Martin, R; Hewstone, M; Martin, P

• Publication status: Published
• Journal: Personality and social psychology bulletin
• Volume: 33
• Issue: 1
• Pages: 43-56
• Publication date: 2007-01-01
• DOI: 10.1177/0146167206294251
• EISSN: 1552-7433
• ISSN: 0146-1672
• Language: English
• Keywords: Cognition; Attitude; Motivation; Female; Interpersonal Relations; Male; Questionnaires; Minority Groups; Periodicity; Humans; Culture; Adult; Pilot Projects