What do we know about communicating risk? A brief review and suggestion for contextualising serious, but rare, risk, and the example of cox-2 selective and non-selective NSAIDs.

Journal article

BACKGROUND: Communicating risk is difficult. Although different methods have been proposed - using numbers, words, pictures or combinations - none has been extensively tested. We used electronic and bibliographic searches to review evidence concerning risk perception and presentation. People tend to underestimate common risk and overestimate rare risk; they respond to risks primarily on the basis of emotion rather than facts, seem to be risk averse when faced with medical interventions, and w...

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Authors: Moore, R; Derry, S; McQuay, H; Paling, J

• Journal: Arthritis research and therapy
• Volume: 10
• Issue: 1
• Publication date: 2008-01-01
• EISSN: 1478-6362
• Language: English