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What do we know about communicating risk? A brief review and suggestion for contextualising serious, but rare, risk, and the example of cox-2 selective and non-selective NSAIDs.

Abstract:

BACKGROUND: Communicating risk is difficult. Although different methods have been proposed - using numbers, words, pictures or combinations - none has been extensively tested. We used electronic and bibliographic searches to review evidence concerning risk perception and presentation. People tend to underestimate common risk and overestimate rare risk; they respond to risks primarily on the basis of emotion rather than facts, seem to be risk averse when faced with medical interventions, and w...

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Institution:
University of Oxford
Department:
Oxford, MSD, Clinical Neuroscience
Role:
Author
Journal:
Arthritis research and therapy
Volume:
10
Issue:
1
Publication date:
2008-01-01
EISSN:
1478-6362
URN:
uuid:dde3f90b-36d3-4dbf-95b8-a7f5ec162ebd
Source identifiers:
243213
Local pid:
pubs:243213
Language:
English

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