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Virtual moralities: the mainstreaming of Fairtrade in Kenyan tea fields

Abstract:

Fairtrade was founded to alleviate poverty and economic injustice through a market-based form of solidarity exchange. Yet with increasing participation of transnational food corporations in Fairtrade sourcing, new questions are emerging on the extent to which the model offers an alternative to the inimical tendencies of neoliberalism. Drawing on a qualitative research project of Kenyan Fairtrade tea, this paper examines how the process of corporate mainstreaming influences the structure and o...

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Publication status:
Published
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Oxford college:
Green College
Publisher:
Elsevier Publisher's website
Journal:
Geoforum Journal website
Volume:
41
Issue:
1
Pages:
33-43
Publication date:
2010-01-05
DOI:
ISSN:
0016-7185
URN:
uuid:dae9693e-69de-480f-a7ab-248caf5d4f0b
Local pid:
ora:3364

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