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Thesis

Advertising as orchestration: papers on attuning cognition and history in the study of persuasion

Abstract:

The understanding of the brain that has emerged in the past two decades of research posits cognition as the orchestration of multiple processes that are shaped through the accumulation of material experience. Key cognitive skills such as theory of mind and conceptual blending can now illuminate how the processing of advertising is the result of the consumer’s material knowledge. This dissertation explores how these advances can be incorporated in the study of persuasion, and in particular ...

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Division:
SSD
Department:
Saïd Business School
Role:
Author
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Name:
University of Oxford
Funder identifier:
http://dx.doi.org/10.13039/501100000769
Programme:
Scatcherd European Scholarship
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Name:
Economic and Social Research Council
Funder identifier:
http://dx.doi.org/10.13039/501100000269
Programme:
ESRC Studentship
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Name:
Saïd Business School Foundation and Green Templeton College
Programme:
GTC-SBS / SBSF DPhil Scholarship
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
University of Oxford
Language:
English
Keywords:
Subjects:
Deposit date:
2023-05-13

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