- Abstract:
-
Many studies have documented that people match a variety of tastes, aromas, and flavours crossmodally to other sensory features, such as abstract shapes, names, and speech sounds. These findings have had a significant impact on how the sensory attributes of product packaging are understood and how they can contribute to product communication and hence enhance brand value. Here, we report on a study designed to assess how rounded vs. angular shapes, typefaces, and names, and high vs. low pitch...
Expand abstract - Publication status:
- Published
- Publisher copy:
- 10.1016/j.foodqual.2013.12.005
-
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- Journal:
- FOOD QUALITY AND PREFERENCE
- Volume:
- 34
- Pages:
- 88-95
- Publication date:
- 2014-06-05
- DOI:
- ISSN:
-
0950-3293
- URN:
-
uuid:d8458853-65b1-4f78-9d2a-50fcfb7cf1b4
- Source identifiers:
-
450256
- Local pid:
- pubs:450256
- Language:
- English
- Keywords:
- Copyright date:
- 2014
Journal article
Predictive packaging design: Tasting shapes, typefaces, names, and sounds
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