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Journal article

Predictive packaging design: Tasting shapes, typefaces, names, and sounds

Abstract:

Many studies have documented that people match a variety of tastes, aromas, and flavours crossmodally to other sensory features, such as abstract shapes, names, and speech sounds. These findings have had a significant impact on how the sensory attributes of product packaging are understood and how they can contribute to product communication and hence enhance brand value. Here, we report on a study designed to assess how rounded vs. angular shapes, typefaces, and names, and high vs. low pitch...

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Publication status:
Published

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Journal:
FOOD QUALITY AND PREFERENCE
Volume:
34
Pages:
88-95
Publication date:
2014-06-05
DOI:
ISSN:
0950-3293
URN:
uuid:d8458853-65b1-4f78-9d2a-50fcfb7cf1b4
Source identifiers:
450256
Local pid:
pubs:450256
Language:
English
Keywords:

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