Journal article icon

Journal article

Changing the influence of portion size on consumer behavior via imagined consumption

Abstract:

A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller, portion. Here, spontaneous simulations of the experience of eating a portion of food by consumers (i.e., simulated eating) helped to reduce this portion size effect. Those participants who reported more eating simulations selected a smaller percentage of food from the very large portion. However, the quantity of fo...

Expand abstract
Publication status:
Published
Peer review status:
Peer reviewed

Actions


Access Document


Authors


More by this author
Institution:
University of Oxford
Oxford college:
Somerville College
Role:
Author
Publisher:
Elsevier
Journal:
Journal of Business Research More from this journal
Volume:
75
Pages:
240-248
Publication date:
2017-01-01
Acceptance date:
2016-07-01
DOI:
ISSN:
0148-2963
Keywords:
Pubs id:
pubs:671707
UUID:
uuid:d3afe30d-5dab-4584-92c1-42996c03b15a
Local pid:
pubs:671707
Source identifiers:
671707
Deposit date:
2017-05-08

Terms of use


Views and Downloads






If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP