Seeing the light: exploring the Colavita visual dominance effect.
The Colavita visual dominance effect refers to the phenomenon whereby participants presented with unimodal auditory, unimodal visual, or bimodal audiovisual stimuli in a speeded discrimination task, fail to respond to the auditory component of bimodal targets significantly more often than they fail to respond to the visual component. The Colavita effect was demonstrated in this study when participants were presented with unimodal auditory, unimodal visual, or bimodal stimuli (in the ratios 40...Expand abstract
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