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Effects of varying the standard deviation of the luminance on the appearance of food, flavour expectations, and taste/flavour perception

Abstract:

What we taste is affected by what we see, and that includes the colour, opacity, and shape of the food we consume. We report two experiments designed to investigate how the standard deviation (SD) of the luminance distribution of food images influences the perceived visual texture and the taste/flavour experience by using the latest Augmented Reality (AR) technology. We developed a novel AR system capable of modifying the luminance distribution of foods in real-time using dynamic image proces...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1038/s41598-020-73189-8

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Institution:
University of Oxford
Division:
MSD
Sub department:
Experimental Psychology
Role:
Author
ORCID:
0000-0003-2111-072X
Publisher:
Nature Research
Journal:
Scientific Reports More from this journal
Volume:
10
Issue:
2020
Article number:
16175
Publication date:
2020-09-30
Acceptance date:
2020-09-14
DOI:
ISSN:
2045-2322
Language:
English
Keywords:
Pubs id:
1132306
Local pid:
pubs:1132306
Deposit date:
2020-09-15

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