Conference icon

Conference

Using eye tracking to identify cultural differences in information seeking behavior

Abstract:

The main goal of this research is to investigate how people with different cultural background differ in their interaction style and visual behavior on search engine results pages (SERP), more specifically between groups from the Middle Eastern region vs. Western Europe. The researchers conducted a controlled eye-tracking experiment to explore and evaluate the visual behavior of Arab (U.A.E) and Spaniard users when scanning through the first page of the search results in Google. Significant d...

Expand abstract
Publication status:
Accepted
Peer review status:
Reviewed (other)
Version:
Author's Original

Actions


Access Document


Files:

Authors


Marcos, MC More by this author
More by this author
Institution:
University of Oxford
Department:
Oxford, SSD, Oxford Internet Institute
Bataineh, E More by this author
Pasarin, L More by this author
Publisher:
ACM SIGCHI Publisher's website
Publication date:
2014-04-27
URN:
uuid:ce4b4bf7-4cff-4fc1-a2fc-891db55ccb6f
Source identifiers:
631359
Local pid:
pubs:631359
Keywords:

Terms of use


Metrics



If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP