Journal article
The advantages of preference-based segmentation: an investigation of online grocery retailing.
- Abstract:
-
Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive approach to market segmentation commonly employed by companies does little to identify buying intentions across demographic variables. A more dynamic and deductive approach to developing market segmentation ...
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Bibliographic Details
- Publisher:
- Palgrave Macmillan
- Journal:
- Journal of Targeting, Measurement and Analysis for Marketing
- Volume:
- 14
- Issue:
- 4
- Pages:
- 297 - 308
- Publication date:
- 2006-01-01
- DOI:
- ISSN:
-
0967-3237
Item Description
- Language:
- English
- UUID:
-
uuid:cd4171b9-a41b-420a-a3c4-4d5f8f57544a
- Local pid:
- oai:economics.ouls.ox.ac.uk:13967
- Deposit date:
- 2011-08-16
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- Copyright date:
- 2006
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