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Journal article

Decision neuroscience and consumer decision making

Abstract:: This article proposes that neuroscience can shape future theory and models in consumer decision making and suggests ways that neuroscience methods can be used in decision-making research. The article argues that neuroscience facilitates better theory development and empirical testing by considering the physiological context and the role of constructs such as hunger, stress, and social influence on consumer choice and preferences. Neuroscience can also provide new explanations for different so...
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Publication status:: Published

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APA Style

Yoon, C., Gonzalez, R., Bechara, A., Berns, G., Dagher, A., Dube, L., Huettel, S. A., Kable, J., Liberzon, I., Plassmann, H., Smidts, A., & Spence, C. (2012). Decision neuroscience and consumer decision making. MARKETING LETTERS, 23(2), 473–485.

MLA Style

Yoon, C., et al. “Decision Neuroscience and Consumer Decision Making.” MARKETING LETTERS, vol. 23, no. 2, 2012, pp. 473–85.

Chicago Style

Yoon, C, R Gonzalez, A Bechara, G Berns, A Dagher, L Dube, SA Huettel, et al. 2012. “Decision Neuroscience and Consumer Decision Making.” MARKETING LETTERS 23 (2): 473–85.
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Publisher copy:: 10.1007/s11002-012-9188-z

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+ Yoon, C More by this author

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+ Gonzalez, R More by this author

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+ Bechara, A More by this author

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+ Berns, G More by this author

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+ Dagher, A More by this author

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Bibliographic Details

Journal:: MARKETING LETTERS
Volume:: 23
Issue:: 2
Pages:: 473-485
Publication date:: 2012-06-01
DOI:: 10.1007/s11002-012-9188-z
EISSN:: 1573-059X
ISSN:: 0923-0645

Item Description

Keywords:: Consumer neuroscience

Decision neuroscience
Pubs id:: pubs:342038
UUID:: uuid:cb1ef177-2096-49dd-b1b0-7f588b9e51de
Local pid:: pubs:342038
Source identifiers:: 342038
Deposit date:: 2012-12-19

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Copyright date:: 2012

Licence:: Terms and Conditions of Use for Oxford University Research Archive

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