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Journal article

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans

Abstract:

As mobile phones continue to rapidly expand around the world, marketers are seeking to better understand the impact these devices have on consumer outcomes. One common but understudied area is how mobile phones may influence in-store behaviors. Although prior research has investigated the many shopping related activities consumers undertake on their phones, it is still estimated that nearly half of all in-store mobile phone use is unrelated to the shopping task. Therefore, this paper examines...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1007/s11747-019-00647-9

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Institution:
University of Oxford
Division:
SSD
Oxford college:
Worcester College
Role:
Author
Publisher:
Springer Nature
Journal:
Journal of the Academy of Marketing Science More from this journal
Volume:
47
Issue:
4
Pages:
574-594
Publication date:
2019-05-06
Acceptance date:
2019-03-20
DOI:
EISSN:
1552-7824
ISSN:
0092-0703
Keywords:
Pubs id:
pubs:983853
UUID:
uuid:c8818ed6-cc51-4a96-b05b-7b9f0ee08a71
Local pid:
pubs:983853
Source identifiers:
983853
Deposit date:
2019-03-22

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