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An "unfolding" latent variable model for likert attitude data: Drawing inferences adjusted for response style

Abstract:

Likert attitude data consist of responses to favorable and unfavorable statements about an entity, where responses fall into ordered categories ranging from disagreement to agreement. Social science and marketing researchers frequently use data of this type to measure attitudes toward an entity such as a policy or product. We focus on data on American and British attitudes toward their respective nations ("national pride"). We introduce a multidimensional unfolding model (MUM) to describe the...

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Publication status:
Published

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Publisher copy:
10.1198/016214506000000960

Authors


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Institution:
University of Oxford
Division:
MPLS
Department:
Statistics
Role:
Author
Journal:
JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION More from this journal
Volume:
102
Issue:
478
Pages:
454-463
Publication date:
2007-06-01
DOI:
ISSN:
0162-1459
Language:
English
Keywords:
Pubs id:
pubs:97447
UUID:
uuid:c5365a5c-f48b-4a01-9f54-b89c93a24fe6
Local pid:
pubs:97447
Source identifiers:
97447
Deposit date:
2012-12-19

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