An "unfolding" latent variable model for likert attitude data: Drawing inferences adjusted for response style

Journal article

Likert attitude data consist of responses to favorable and unfavorable statements about an entity, where responses fall into ordered categories ranging from disagreement to agreement. Social science and marketing researchers frequently use data of this type to measure attitudes toward an entity such as a policy or product. We focus on data on American and British attitudes toward their respective nations ("national pride"). We introduce a multidimensional unfolding model (MUM) to describe the...

Expand abstract

Authors: Javaras, K; Ripley, B

• Publication status: Published
• Journal: JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION
• Volume: 102
• Issue: 478
• Pages: 454-463
• Publication date: 2007-06-01
• DOI: 10.1198/016214506000000960
• ISSN: 0162-1459
• Language: English
• Keywords: latent variable; scale usage heterogeneity; latent trait; hierarchical model; attitude measurement; item response theory