Thesis
Playing with fire: an MNC’s inability to translate its market logic in a culturally complex exchange setting in rural India
- Abstract:
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This dissertation describes the manner by which a multinational corporation (MNC) enacts a market-based logic with a locally embedded partner in a complex and unfamiliar operating setting to fulfil both business and social objectives. It examines a hybrid partnership between BP, an MNC, and SSP, a rural Indian non-governmental organisation (NGO). Together, the organisations trained rural women, who were affiliated with SSP, as agents to distribute and sell BP’s ‘smokeless’ cookstoves and f...
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Authors
Contributors
+ Harriss-White, B
Role:
Supervisor
+ Nicholls, A
Role:
Supervisor
+ Loveridge, R
Role:
Supervisor
Bibliographic Details
- Publication date:
- 2012
- Type of award:
- DPhil
- Level of award:
- Doctoral
- Awarding institution:
- University of Oxford
Item Description
- Language:
- English
- Keywords:
- Subjects:
- UUID:
-
uuid:c35eb4e5-71c9-466a-9420-0b4c7d0679db
- Local pid:
- ora:7072
- Deposit date:
- 2013-07-22
Terms of use
- Copyright holder:
- Kay, E
- Copyright date:
- 2013
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