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Thesis

Crossmodal correspondences and attention in the context of multisensory (product) packaging design

Subtitle:
Applied crossmodal correspondences
Abstract:

The term 'crossmodal correspondence' refers to the tendency for people to match information across the senses. In this thesis, the associations between taste/flavour (tastants and words) information with shapes and colours is investigated. Furthermore, such correspondences are addressed in the context of multisensory packaging design. The focus in this thesis is on the way in which taste/flavour information can be communicated by means of the visual elements of product packaging. Through a se...

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Institution:
University of Oxford
Research group:
Crossmodal Research Laboratory
Oxford college:
Pembroke College
Department:
Medical Sciences Division - Experimental Psychology

Contributors

Role:
Supervisor
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Funding agency for:
Carlos Velasco
Publication date:
2015
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
Oxford University, UK
URN:
uuid:b7e58b56-7f82-482d-92b4-269158242204
Local pid:
ora:11355

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