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On the quest of discovering cultural trails in social media

Abstract:

With the constant increasing reach of the Web and in particular of Social Media, people create and share content that harbors information about habits, norms, preferences and values. Consequently, studying how culture influences users in online social media has increased the interest of several sectors such as the advertising industry, search engines and corporations. As a consequence, anthropological and computational models need to interact and complement each other to better target these n...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted manuscript

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Institution:
University of Oxford
Department:
Oxford, SSD, Oxford Internet Institute
Role:
Author
Publisher:
ACM Digital Library Publisher's website
Pages:
747-752
Publication date:
2013-02-04
URN:
uuid:b6bbcf47-dc77-4bb6-85fc-993f01084209
Source identifiers:
631360
Local pid:
pubs:631360
ISBN:
978-1-4503-1869-3
Keywords:

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