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Journal article

Pricing ad slots with consecutive multi-unit demand

Abstract:

We consider the optimal pricing problem for a model of the rich media advertisement market, that has other related applications. Our model differs from traditional position auctions in that we consider buyers whose demand might be multiple consecutive slots, which is motivated by modeling buyers who may require these to display a large size ad. We study three major pricing mechanisms, the Bayesian pricing model, the maximum revenue market equilibrium model and an envy-free solution model. Und...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted manuscript

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Publisher copy:
10.1007/s10458-016-9335-7

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Department:
Oxford, MPLS, Computer Science
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Department:
Oxford, MPLS, Computer Science
Publisher:
Springer Publisher's website
Journal:
Autonomous Agents and Multi-Agent Systems Journal website
Pages:
1-22
Publication date:
2016-06-05
Acceptance date:
2016-06-15
DOI:
ISSN:
1573-7454 and 1387-2532
Pubs id:
pubs:631491
URN:
uri:b56c0be0-9193-4b1f-9ecb-a390511cc73f
UUID:
uuid:b56c0be0-9193-4b1f-9ecb-a390511cc73f
Local pid:
pubs:631491

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