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Social Science Strategies for User-Focused Innovation and Design Management

Abstract:

User-focused design processes are justly celebrated in the design community. But like any other design strategy, they can be used inaccurately, and they can be ineffective. Victor Seidel (University of Oxford) and John Pinto (Pinto Research) suggest some specific insights from the social sciences that can be applied most usefully. They also suggest that these same strategies may be applied to improving design management itself. This article offers six methods for examining both the user and t...

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Publication date:
2005-01-01
UUID:
uuid:acf68d8c-20c9-4298-9c45-a4d1382f25df
Local pid:
oai:eureka.sbs.ox.ac.uk:2051
Deposit date:
2012-01-20

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