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Mapping online news discovery for computer users in the UK

Abstract:

Three news brands – the BBC, Mail Online and the Guardian – account for the majority of the time spent reading news on computers in the UK, according to a new study that tracked news consumption from 3400 users over a month. By contrast other national news brands are struggling with low engagement (time spent) and low levels of loyalty (frequency of use), which may make it hard to attract premium advertisers or charge for content in the future. While the BBC News online consistently does bes...

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Publication status:
Published
Peer review status:
Reviewed (other)

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Institution:
University of Oxford
Division:
SSD
Department:
Politics & Int Relations
Role:
Author
Publisher:
Reuters Institute for the Study of Journalism
Series:
Reuters Institute for the Study of Journalism Reports
Journal:
Reuters Institute for the Study of Journalism More from this journal
Publication date:
2017-08-28
ISBN:
9781907384332
Pubs id:
pubs:826483
UUID:
uuid:acb7a290-037b-4d97-a5a3-fc6c03305bd1
Local pid:
pubs:826483
Source identifiers:
826483
Deposit date:
2018-02-23

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