Journal article icon

Journal article

A View from the Top: The Impact of Market Share Dominance on Competitive Position

Abstract:

Examines the extreme form of market leadership known as market share dominance. Firstly, cites the advantages of market leadership and then goes on to discuss the case of market share dominance in the Thai imported Scotch whisky market, providing a detailed comparison of the marketing mix of the leader and challenger. Next reports the results of four market research studies by ACNielsen in Thailand over the same nine-year period which examined consumer attitudes and image patterns among male ...

Expand abstract

Actions


Publication date:
2002-01-01
UUID:
uuid:ab82216f-e06f-41da-aa58-06f8693e0e21
Local pid:
oai:eureka.sbs.ox.ac.uk:1968
Deposit date:
2012-02-01

Terms of use


Views and Downloads






If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP