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China as a persuader: CCTV Africa's first steps in the African mediasphere

Abstract:

China, in seeking greater engagement with African audiences, has dramatically boosted its potential to shape narratives in ways that can favour its image or interests abroad. Focusing on CCTV Africa, China's flagship efforts to win hearts and minds on the continent, the article explains how this strategy has been pursued not by directly offering an alternative image of China, but by advancing new ways of looking at Africa. The article offers insights into the innovations and contradictions as...

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Authors


Gagliardone, I More by this author
Journal:
Ecquid Novi
Volume:
34
Issue:
3
Pages:
25-40
Publication date:
2013-10-05
DOI:
EISSN:
1942-0773
ISSN:
0256-0054
URN:
uuid:aae435f2-428d-4051-89ba-7eb15d3669f2
Source identifiers:
440887
Local pid:
pubs:440887

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