Journal article
China as a persuader: CCTV Africa's first steps in the African mediasphere
- Abstract:
-
China, in seeking greater engagement with African audiences, has dramatically boosted its potential to shape narratives in ways that can favour its image or interests abroad. Focusing on CCTV Africa, China's flagship efforts to win hearts and minds on the continent, the article explains how this strategy has been pursued not by directly offering an alternative image of China, but by advancing new ways of looking at Africa. The article offers insights into the innovations and contradictions as...
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- Publisher copy:
- 10.1080/02560054.2013.834835
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Bibliographic Details
- Journal:
- Ecquid Novi
- Volume:
- 34
- Issue:
- 3
- Pages:
- 25-40
- Publication date:
- 2013-10-05
- DOI:
- EISSN:
-
1942-0773
- ISSN:
-
0256-0054
- URN:
-
uuid:aae435f2-428d-4051-89ba-7eb15d3669f2
- Source identifiers:
-
440887
- Local pid:
- pubs:440887
Item Description
- Language:
- English
- Keywords:
Terms of use
- Copyright date:
- 2013
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