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Does campaigning on social media make a difference? evidence from candidate use of Twitter during the 2015 and 2017 UK elections

Abstract:

Social media are now a routine part of political campaigns all over the world. However, studies of the impact of campaigning on social platform have thus far been limited to cross-sectional datasets from one election period which are vulnerable to unobserved variable bias. Hence empirical evidence on the effectiveness of political social media activity is thin. We address this deficit by analysing a novel panel dataset of political Twitter activity in the 2015 and 2017 elections in the United...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1177/0093650219872394

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More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Oxford Internet Institute
Role:
Author
More by this author
Institution:
University of Oxford
Division:
Social Sciences Division
Department:
Oxford Internet Institute
Oxford college:
Hertford College
Role:
Author
ORCID:
0000-0002-6894-4951
Publisher:
SAGE Publications
Journal:
Communication Research More from this journal
Volume:
47
Issue:
7
Pages:
988-1009
Publication date:
2019-09-11
Acceptance date:
2019-07-25
DOI:
EISSN:
1552-3810
ISSN:
0093-6502
Pubs id:
pubs:889377
UUID:
uuid:a98e93c1-0efb-43ff-a5b0-5245877da8b7
Local pid:
pubs:889377
Source identifiers:
889377
Deposit date:
2019-08-12

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