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The image of the consumer in european trade mark law

Abstract:

This chapter contributes to a book on the image of the consumer in EU law by exploring the role of the average consumer in European trade mark law. There is in fact a variable concept of the consumer within European trade mark law and the chapter first sets itself the task of mapping these variations. We suggest that for structural reasons European trade mark law may be compelled to work with a differentiated concept of the consumer. However these variations s...

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Publication status:
Published
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Division:
SSD
Department:
Law
Sub department:
Law Faculty
Role:
Author
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Law
Sub department:
Law Faculty
Role:
Author
Publisher:
Hart Publishing
Host title:
Images of The Consumer In EU Law, Legislation, Free Movement And Competition Law
Series:
Studies of the Oxford Institute of European and Comparative Law
Volume:
21
Pages:
339-379
Publication date:
2016-01-28
ISBN:
9781849465441
Keywords:
Pubs id:
pubs:585417
UUID:
uuid:a793f1d7-0988-4301-91bb-f1d4b8699f1d
Local pid:
info:fedora/pubs:585417
Source identifiers:
585417
Deposit date:
2016-09-06

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