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Thesis

Towards understanding Internet loyalty through customer preference structures

Abstract:

This research is an exploration of how the capabilities of the Internet may have influenced customer preference structures and how these influences may, in turn, have affected loyalty behaviours. These relationships are explored from both customers’ and companies’ perspectives.

A theoretical model is developed which comprises four main components. These are (1) pre-purchase preference structures; (2) post-purchase preference structures (3) the Internet channel and (4) loyalty behavio...

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Institution:
University of Oxford
Division:
SSD
Department:
Said Business School
Oxford college:
Green Templeton College
Role:
Author
More by this author
Division:
SSD
Department:
Said Business School
Role:
Author

Contributors

Division:
SSD
Department:
Said Business School
Role:
Supervisor
Publication date:
2010
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
University of Oxford
Language:
English
Keywords:
Subjects:
UUID:
uuid:a6ead1e8-3743-48a1-9df8-4a536e4f83e7
Local pid:
ora:5282
Deposit date:
2011-04-20

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