Thesis icon

Thesis

Towards understanding Internet loyalty through customer preference structures

Abstract:

This research is an exploration of how the capabilities of the Internet may have influenced customer preference structures and how these influences may, in turn, have affected loyalty behaviours. These relationships are explored from both customers’ and companies’ perspectives.

A theoretical model is developed which comprises four main components. These are (1) pre-purchase preference structures; (2) post-purchase preference structures (3) the Internet channel and (4) loyalty behavio...

Expand abstract

Actions


Access Document


Files:

Authors


More by this author
Institution:
University of Oxford
Oxford college:
Templeton College

Contributors

Role:
Supervisor
Publication date:
2010
Type of award:
DPhil
Level of award:
Doctoral
URN:
uuid:a6ead1e8-3743-48a1-9df8-4a536e4f83e7
Local pid:
ora:5282

Terms of use


Metrics



If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP