Thesis
Towards understanding Internet loyalty through customer preference structures
- Abstract:
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This research is an exploration of how the capabilities of the Internet may have influenced customer preference structures and how these influences may, in turn, have affected loyalty behaviours. These relationships are explored from both customers’ and companies’ perspectives.
A theoretical model is developed which comprises four main components. These are (1) pre-purchase preference structures; (2) post-purchase preference structures (3) the Internet channel and (4) loyalty behavio...
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(pdf, 2.7MB)
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Bibliographic Details
- Publication date:
- 2010
- Type of award:
- DPhil
- Level of award:
- Doctoral
- Awarding institution:
- University of Oxford
Item Description
- Language:
- English
- Keywords:
- Subjects:
- UUID:
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uuid:a6ead1e8-3743-48a1-9df8-4a536e4f83e7
- Local pid:
- ora:5282
- Deposit date:
- 2011-04-20
Terms of use
- Copyright holder:
- Dr Muriel Wilson-Jeanselme
- Copyright date:
- 2008
- Notes:
- N.B. For copyright reasons some figures have been removed from the pdf version of this thesis.
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